Taco Bell is known for things like its new breakfast menu, and its Doritos Taco, but the big wigs at the famous Mexican food chain have decided that they are looking for something a little more upscale, high class, or a bit more upper crust. In order to take dining to the next level, Taco Bell has decided to branch out and make food that does not have to be eaten on the go, but rather a sit down casual dining atmosphere. Huntington Beach, California is going to be the very first location of U.S.Taco Co. and Urban Taproom, which will feature things like shakes with alcohol in them and a different style of taco. However, unlike the parent company, Taco Bell, U.S. Taco will feature other items like food from different parts around the United States.
U.S. Taco Company And Urban Taproom
The major question that Taco Bell lovers are asking when they find out about U.S.Taco Co. and Urban Taproom is why? Why does Taco Bell feel it necessary to have this other restaurant that is more sit down and eat rather than just do the whole drive-thru taco and nacho thing. The answer is that fast food is necessary, but people actually prefer not to have to eat it because it is mostly unhealthy. Sitting down at a restaurant that offers more home-cooked style meals is what people are looking for these days, and will eat at a sit down restaurant more often than heading through the drive-thru of the nearest fast food place.
Taco Bell is taking their dining in a whole different direction by opening up a new chain of restaurants called U.S.Taco Co. and Urban Taproom. The first one of these sit-down type restaurants, that will feature more American food versus pure Mexican food, will be opening this summer in Huntington Beach, California. Though Taco Bell is not sure how these restaurants will go over, all eyes will be on Huntington Beach, and if the first U.S.Taco Co. and Urban Taproom is successful as they think it will be, then they will be opening up all over the country.